Sony Alpha

The Seagull SC-5 flash adapter is specially designed to connect all standard shoe flashes to the proprietary Sony Alpha / Minolta Maxxum hot shoes. This will allow you to accept any flash or accessory having a standard shoe. This adapter is fully compatible to work with all Sony Alpha & Konica Minolta Maxxum SLR Cameras. It also provides a standard PC connection similar to the more expensive Sony FAST1AM Sony Sync Terminal Adapter and Konica Minolta Maxxum FS-1100 PLUS. With this adapter, you can expand your choice of flashes & accessories for your Sony Alpha / Minolta cameras.

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Alpha DSLR-A300 Highlights

10.2-megapixel Super HAD CCD Superb image quality gives you great DSLR shots right from the start, with a large APS-size CCD imager developed by Sony to expand dynamic range, and minimize noise more effectively for clear, sharp photos even at high sensitivity setting (up to ISO 3200).

Live Preview of your subject The DSLR-A300’s Live Preview mode links you and your subject on a large 2.7-inch LCD screen, for a familiar point-and-shoot style — with super-quick AF response and accurate exposure control to help you catch the perfect moment. In Live Preview mode, the camera bypasses the optical pentaprism mirror to create a live “eye-to-eye” view of loved ones, children, pets and fast-changing scenes.

Tiltable 2.7-inch Clear Photo LCD Plus screen A large built-in screen with 2-way angle tilt provides a sharp, clear view of your subject and tilts up or down for low-angle or high-angle monitoring in situations where you want a child-level or overhead shot.

Continuous shooting while viewing The DSLR-A300 lets you shoot continuously at up to 3 frames per second while you see your subject in the viewfinder2, so you never lose track of the action. In JPEG mode, you can shoot up to the limit of your flash memory card; in RAW Burst Mode you can capture up to 6 shots, with intelligent buffer management to allow more shots to be captured without waiting for the buffer to clear.

Smart teleconverter 2x zoom At the touch of a button you can zoom in electronically on your subject, reproducing pixels on a 1:1 basis with no degradation in picture quality. One touch zooms in at 1.4X, the second touch advances to 2X zoom — creating the 35mm equivalent of a 200mm telephoto effect with the DSLR-A300’s standard 18-70mm zoom lens.

Expanded ISO sensitivity A broad sensitivity range from ISO 100 to ISO 3200 enables the DSLR-A300 to capture beautiful color images even in very dim light — with High ISO Noise Reduction technology that reduces picture noise artifacts at high-sensitivity ISO 1600 and ISO 3200 settings by eliminating noise from RAW data after analog-to-digital conversion.

Super SteadyShot in-camera image stabilization Because image stabilization is built into the DSLR-A300, every lens benefits by an advantage of from 2.5 to 3.5 exposure steps. This allows you to shoot effectively with minimum blur even in low light without flash — or adjust exposure control for smaller lens aperture, to increase depth of field and bring both foreground and background into sharp focus.

Bionz image processor The “brain” of the Alpha DSLR-A300 is the advanced Sony Bionz Image Processor, using hardware-based Large Scale Integrated (LSI) circuitry to enhance images with rich tonal reproduction, improved white balance and exposure control, and expanded D-Range Optimizer capabilities. With 2-channel data transfer from CCD to processor, your camera can also respond faster.

1200-zone evaluative metering Exposure information from the image sensor dedicated to Live View is divided into 1200 zones of luminance and RGB color information. In addition D-Range Optimizer technology contributes to judge the scene and then determine the optimum exposure to reproduce images with a more natural look.

Dynamic Range Optimizer To improve results with backlit subjects and recover details hidden in shadows or lost in glare, the DSLR-A300 provides Dynamic Range Optimizer at two levels: Normal DRO, to improve detail using standard gamma curves for fast shot-to-shot response time, or Advanced DRO, to adjust dynamic range area-by-area for the greatest precision.

Anti-Dust technology Changing lenses in a DSLR can allow dust to enter the camera — so to keep the CCD imager cleaner for better pictures, the DSLR-A300 utilizes both static-free anti-dust coating on the CCD filter and anti-dust vibration that automatically shakes the CCD to dislodge dust each time the camera is shut off.

Auto Pop-up flash The camera flash automatically pops up and fires when needed, to help first-time DSLR photographers shoot more effectively. Auto Pop-up works in Auto mode and some scene selection modes; Flash is cancelled in Landscape, Sport or Sunset modes and in “Flash Off” position on the Exposure Mode dial.

Eye-Start autofocus system It begins precision autofocus adjustments the moment you raise the camera to your eye — so unlike some DSLR cameras that don’t start focusing until the shutter button is half-pressed, the Sony DSLR-A300 never slows down your ability to catch fast action.

9-point center cross AF sensor A fast focus motor and improved focus control help bring images into sharp definition more quickly, with predictive focus control that automatically calculates the position of a fast-moving subject.

Scene Selection modes Along with auto exposure, the DSLR-A300 gives you scene selection modes to optimize camera performance for Portrait, Landscape, Macro, Sports, Sunset and Night Portrait/Night View situations.

Creative Style Settings To express your creativity and personal taste, you can adjust contrast, saturation and sharpness settings for any of 8 finishing styles — including Standard, Vivid, Portrait, Landscape, Night View, Sunset, B&W and Adobe RGB modes.

Index and Slide Show Display To quickly review your photos, the DSLR-A300 can display 4, 9 or 25-frame index views — or present automatic slide shows with fade-in/fade-out effect.

High-resolution thumbnails for PhotoTV HD viewing The DSLR-A300 automatically creates high-resolution thumbnail images for viewing on Sony’s BRAVIA HDTV in optimized PhotoTV HD mode, with image format adjustable for standard 3:2 or widescreen 16:9 display.

Function Guide Display On-screen menus are intuitive and easy to use — and a simple Camera Function Display can be activated and operated with one hand using the “Fn” (Function) button and controller button to adjust Flash mode, Autofocus mode, White Balance, Metering mode, AF area and D-Range Optimizer.

Stamina Battery Power In optical viewfinder mode, you can take up to 750 shots3 on a fully charged NP-FM500H InfoLithium battery — and you’ll be able to see about how much power remains in percentage increments, so you can keep shooting in confidence.

High-capacity media options For conveniently storing and sharing your images, the DSLR-A300 accepts CompactFlash Type I/II media and optional Memory Stick Pro Duo media.

AOptional advanced lenses and system accessories Sony’s Alpha system gives you everything you need to expand your creativity in DSLR photography: precision Sony DT zoom lenses and specialty lenses, Sony “G” Series lenses with advanced motorized autofocusing, amazingly bright Carl Zeiss lens designs, professional-quality flash units, and over 16 million Minolta a-mount lenses sold worldwide.
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High-performance Carl Zeiss® large-aperture zoom. The SAL-2470Z Carl Zeiss® Vario-Sonnar® f2.8 24-70mm Zoom Lens is a brilliant all-around performer—with SSM (Super Sonic wave Motor) design for fast, silent auto-focus, pro-quality Carl Zeiss® T* coated optics to reduce lens flare, and 17-element design with two aspherical and two ED glass lens elements to minimize distortion and virtually eliminate chromatic aberration. It also benefits from the Super SteadyShot® image stabilization built into every Sony ? system DSLR—and its wide-angle to medium telephoto range and compact, lightweight design is ideal for a wide range of shooting applications (35mm equivalent: 36-105mm).
Compact Design, All-Around Versatility

This superb 24-70mm zoom lens is an excellent choice for a wide range of photo applications — a lens you can put on and leave on, providing large-aperture brightness that’s easy to carry (35mm equivalent: 36-105mm).
Superior Large-Aperture Performance

Like other large-aperture Carl Zeiss® lens designs, this f2.8 24-70mm zoom lens is simply magnificent in its ability to capture brilliant high-resolution images in low-light conditions requiring fully open aperture.
In-Camera Image Stabilization

A major reason for its compact, lightweight design is the benefit of Super SteadyShot® in-camera image stabilization, built into every Sony ? system DSLR — and enabling accessory lenses to eliminate the extra weight and expense of in-lens stabilization mechanisms.
SSM (Super Sonic wave Motor)

Designed for fast, smooth, silent automatic focusing, this unique technology achieves high torque at low speed with rapid start/stop response. It operates through the ability of a piezoelectric device to reshape itself quickly when voltage is applied.
Carl Zeiss® T* Coating

Coated optics were pioneered by Carl Zeiss® — and this superb lens features T* (T-Star) coating that virtually eliminates the lens flare, internal reflection and light scattering that can otherwise occur at glass-to-air surfaces.
Multi-Element Design

The SAL-2470Z is designed with 17 lens elements in 13 groups, including 2 aspherical elements and 2 ED glass elements. Floating motion between the third and fourth groups of lens elements helps compensate for any aberrations caused by the zooming action of the lens.
Glass-Molded Aspherical Lens Elements

These precision lens elements correct distortion for sharper, more visually accurate images across the entire zoom range of the lens.
ED (Extra-low Dispersion) Glass

Because light of different wavelength (or color) bends at different angles when it passes through a lens, ED (Extra-low Dispersion) Glass is used in Carl Zeiss® lenses to eliminate chromatic aberration by correcting certain wavelengths of light for sharp, clear images with well defined colors.

The brilliant long-distance lens with wide aperture and fast auto-focus response. For definitive long-shot precision and spectacular portraits even in low light, this professional G-Series lens raises the standard of DLSR performance.

SSM (Super Sonic wave Motor):
A built-in lens motor for faster automatic focusing with high torque at low speed, quick start/stop response, and quiet, smooth operation.

ED (Extra-low Dispersion) Glass:
Three precision ED Glass lenses correct chromatic aberrations to provide extremely sharp telephoto images distant subjects as well as dramatic sports close-ups.

Internal Focusing System:
Internal lens elements move, so the overall length does not change — creating an auto-focus zoom lens that doesn’t affect the balance of your camera.

2 DMF (Direct Manual Focus) Modes:
Allow you to quickly revert to manual focus by just turning the manual focus ring of the lens.

Versatile Focus Hold:
Four focus hold buttons in different lens locations, plus electronic slider focus range selector switch.

Lightweight Design:
A strong, light magnesium lens barrel makes shooting more comfortable even on long wildlife or sports assignments.

This telephoto zoom lens provides a large F4 aperture at all focal lengths. The new multi layer lens coating and lens design reduce flare and ghosting, a common problem with digital cameras, and also creates an optimum color balance through the entire zoom range. Two Special Low Dispersion (SLD) glass elements in the front lens group and another two in the rear group offer excellent correction of chromatic aberration. High optical performance is demonstrated throughout the entire zoom range. The internal focusing and zooming mechanism do not change the lens’ overall length, assuring ease of handling and operation. A rotating tripod mount can be conveniently detached if required. Since the front of the lens does not rotate, a circular polarizing filter and Petal-type hood can be easily attached. High-speed focusing is possible when this lens is used with dedicated APO 1.4x EX tele-converter. With the optional APO 1.4x EX tele-converter, this lens becomes a 140mm to 420mm F5.6 AF zoom. With the APO 2.0x EX tele-converter, a manual focus zoom lens from 200mm to 600mm F8 is achieved.

The ultimate standard DSLR lens — with ultra-bright f1.4 performance. With its 35mm-equivalent 52.5mm focal length, this superb lens closely reproduces the natural angle of vision of the human eye — making it ideal for both general photo-imaging and fine-art photography applications where zoom capability might distract you from concentrating on aesthetic properties of your subject.

Ultra-Bright f1.4 Aperture:
In conjunction with the Super SteadyShot® image stabilization system of the Sony® ? (alpha) DSLR-A100 camera, this lens captures bright, steady images even working with hand-held camera in very low light.

Glass-Molded Aspherical Lens:
Improves optical stability and precision in creating sharper, more visually accurate images with minimal distortion even at fully open aperture.

Focus Hold Button:
For full creative control, a focus hold button located on the lens can lock auto-focusing.

Auto Clutch:
In auto-focus mode, the manual focus ring does not rotate — which improves handling ease.

A high-performance standard zoom for wide-angle to midrange telephoto shots. This compact, easy-to-carry lens carries you from 24mm wide-angle to 105mm telephoto — the range of focal lengths you’ll use most often for general-purpose photography, giving you a single lens to use on vacation or take on location. Mounted on the Sony® ? (alpha) DSLR-A100 camera, this lens provides 35mm wide-angle to 157.7mm telephoto imaging (35mm equivalent).

Glass-Molded Aspherical Lens Elements:
Two glass-molded aspherical lens elements correct visual aberrations and improve picture quality across the entire zoom range.

Circular Aperture:
Because aperture blades form a near circle at the wide openings used for low-light shots, spot-light sources have a pleasing circular defocused effect.

Auto Clutch:
In auto-focus mode, the manual focus ring does not rotate — and in manual focusing, a wider focus ring provides a solid, hands-on feel.

A zoom lens with higher magnification for shooting effectively at greater distances. Specially designed for the APS-size CCD imager of the Sony Alpha DSLR-A100 camera, this is the standard zoom lens that brings you closer to your subject. With superior all-in-one lens performance for everyday shooting, its 35mm-equivalent range of 27mm wide-angle to 300mm telephoto excels at capturing faraway subjects, sports events, dramatic landscapes and intimate close-up views.
Lens Features

Internal focusing system
Internal lens elements move, so the overall length does not change — creating a lens that focuses more quickly and doesn’t change balance.

Aspherical lens elements
Three aspherical elements correct visual aberrations more effectively across the entire zoom range and help reduce weight.

ED (Extra-low Dispersion) glass
Two ED Glass lenses minimize flare and greatly reduce chromatic aberration, giving you sharp, clear shots even at full telephoto extension.

Circular aperture
Because aperture blades form a near circle at the wide openings used for low-light shots, spot-light sources have a pleasing circular defocused effect.

DT 18-200mm f/3.5-6.3 zoom lens with 35mm equivalent of 27-300mm * compatible with Sony Alpha digital SLR cameras * 2 ED (Extra-low Dispersion) lens elements * 3 aspherical lens elements * minimum focus distance: 18″ * minimum aperture: f22 (at 18mm)/f40 (at 200mm) * lens construction: 15 elements in 13 groups * attachment/filter diameter: 62mm *

This medium telephoto macro lens is ideal for both digital SLR cameras and 35mm film SLR cameras. The 70mm focal length gives an equivalent field of view as the popular 105mm macro lens when used on digital SLR cameras with an APS-C size image sensor. The design of this lens makes it suitable for taking pictures in all situations from infinity to 1: 1 macro, both with natural light conditions or flash.A Special Low Dispersion (SLD) lens and two high refractive index SLD lenses provide excellent correction for all types of aberrations and produce an exceptional level of optical performance. Sigma’s super multi-layer lens coating reduces flare and ghosting, and helps create a natural color balance. The floating focus system provides extremely high optical performance from infinity to 1: 1 Macro.

Superb value in a wide-angle lens for interiors, group photos and landscapes. With its precision optics, compact size and wide 75° angle of view, this lens is an excellent choice for sharp, high-contrast shots when you’re working indoors, with people in groups, or in landscapes and urban scenes when you want a panoramic or inclusive shot with lots of detail. Mounted on the Sony® ? (alpha) DSLR-A100 camera, this lightweight wide-angle lens provides a near-standard 42mm focal length (35mm equivalent).

Excellent Depth Perspective:
With wide-angle optics and deep depth of field, this lens creates sharp, high-contrast photos that capture more detail in both foreground and background.

Lightweight Design:
With compact size and light weight, it’s an easy lens to carry when traveling or for long shooting sessions.

Convenient Built-in Hood:
A built-in sliding lens hood protects your optics and makes it faster to switch lenses.

This large aperture F2.8 lens has an angle of view of 114 and it makes high quality images a reality. This large aperture lens offers an outstanding cost performance and has an angle of view of 114. Equipped with SLD lens glasses and aspherical lenses for high image quality 2 elements of aspherical lenses and 2 elements of SLD glass is being used to compensate aberrations and vignetting. It has minimum focusing distance is 18cm(7.1in.), and maximum magnification ratio of 1: 4.5.The HSM models for Sigma, Nikon and Canon mount provide ultra quiet high-speed autofocusing as well as full-time manual focus override. An inner focus system provides high performance and convenience. The lens also incorporates a built-in lens hood and a gelatin filter holder behind the rear lens element.

A brilliant lens for portraits, low light and midrange telephoto shooting. It’s a beautiful piece of glass — and for intimate or low-light portraits, fashion shots, and quick candid photographs with superior visual accuracy, this professional lens will satisfy the most uncompromising demands. Its performance at fully open aperture is astonishingly precise — and its 35mm-equivalent 125.7mm focal length gives you sharp midrange close-ups and natural, distortion-free portraits at relaxed distances.

Superb Sharpness at Fully Open Aperture:
In conjunction with the Super SteadyShot® image stabilization system of the Sony® ? (alpha) DSLR-A100 camera, this superb Carl Zeiss® lens achieves pinpoint sharpness — even working with hand-held camera by available light.

Excellent Contrast Reproduction:
Precision optical design and advanced T* coatings help to reduce flare and increase contrast.

Smooth Backgrounds:
Smooth, visually pleasing out-of-focus backgrounds give portraits and close-ups an extra dimension of beauty.

Focus Hold Button:
For full creative control, a focus hold button located on the lens can lock auto-focusing even in continuous advance mode — and focus lock can also be set on the spot-focus center frame area.

Auto Clutch:
In auto-focus mode, the manual focus ring does not rotate — and in manual focusing, you’ll have a solid, hands-on feel.

Sigma will always be guaranteed a place in the history books as pioneers of the wide-angle zoom lens. Our advanced super wide angle technology was developed far earlier than any of our competitors. Sigma designed and produced the first wide-angle zoom lens, the “zoom gamma 21-35mm F3.5-4.2″, in 1979. The wide-angle zoom category didn’t even exist before this date. The market comprised only standard and telephoto zoom lenses with most people believing that wide angle zooms were impossible to develop. However Sigma’s advanced design and pioneering technology went on to prove them wrong and strongly influence subsequent product development.Four Special Low Dispersion (SLD) glass elements are provided for effective compensation of color aberration, which is a common problem with super-wide angle lenses. Two pieces of molded glass and three aspherical lenses, including two molded glass aspherical lens elements, offer excellent correction for linear distortion as well as all types of aberration. It is an ideal lens for Digital SLR Cameras as well as film SLR cameras.Equipped with Hyper Sonic Motor (HSM) for Sigma, Nikon and Canon. It is easy to revert to Manual Focus by simply turning the focusing ring and overriding the AF. An inner focus system provides high performance and convenience. The non-rotating lens barrel perfectly suits the matched petal shaped lens hood. A circular polarizing filter can also be used conveniently. 12-24mm F4.5-5.6 EX DG lens offers a minimum focusing distance of 28cm/11in. at all focal lengths. The super-wide angle’s useful range of view offers the photographer greater freedom of expression. This lens is equipped with a fixed Petal-type hood to obtain a superior extraneous light-blocking effect.

(From Sony literature) Sony Introduces Two Mainstream DSLR Cameras with Unique “Quick AF Live” View System. Sony is bringing live-view shooting to its digital SLR camera line with today’s introduction of a 14.2-megapixel Alpha DSLR-A350 camera and 10.2-megapixel Alpha DSLR-A300 model. Both cameras feature new technologies that make picture taking faster, easier, and more familiar for first-time DSLR users.

Quick AF Live View System
They both offer Sony’s new “Quick AF Live View” technology so you can frame photos on the camera’s LCD without sacrificing auto-focusing speed common to other live-view systems.

Sony’s innovative Pentamirror Tilt mechanism directs light to a dedicated live view image sensor, enabling fast and responsive TTL phase-detection auto-focusing, even during live view.

Eliminating the focus delay of other systems, the new models are equally responsive whether using live view or optical viewfinder.

With its two sensor design, Quick AF Live View can even continuously focus-track the subject and provide live view during burst shooting, helping you capture that special moment.

Taking further advantage of Quick AF Live View is the models’ variable angle 2.7-inch Clear Photo LCD ™ screen. This makes it easy to frame scenes from high or low positions difficult to reach when using an eye-level viewfinder.
With Live View and an adjustable LCD, the cameras do not need to be in front of the user’s face, allowing parents, for example, to maintain eye-contact when photographing their children.

“Mainstream users stepping up to DSLRs are looking for a similar experience to their point and shoot cameras, but without compromise in speed or performance” said Phil Lubell, director of marketing for digital cameras at Sony Electronics. “Quick AF Live View gives these new models a familiar shooting style without compromising speed - ideal for the growing market of first-time SLR users.”

Exceptional Image Quality
The new models produce images with fine detail, rich tonality and vibrant color due to their APS-C CCD image sensors and BIONZ® processing engine. To aid shooting in low light, Super SteadyShot® image stabilization enables shutter speeds 2.5 to 3.5 steps slower than otherwise possible, with every compatible Minolta Maxxum® and Sony a (alpha) lens (sold separately) attached to the camera.

High sensitivity operation at ISO 1600 and 3200 and very low noise are made possible by the user-selectable high-ISO noise reduction features. Sony’s D-Range Optimizer delivers suitable tonality and exposures with rich shadow and highlight detail, even under high contrast situations.

Powerful Performance, Easy to Use
The DSLR-A300 model can shoot about three continuous frames per second and the DSLR-A350 model can shoot up to two-and-a-half continuous frames per second, when using the optical viewfinder. Both are powered by the Bionz processing engine and supplied InfoLITHIUMTM battery for fast start-up times, quick response and long battery life - up to 730 shots per full charge when using the optical viewfinder and up to 410 shots per full charge in live-view mode.

Both models feature lighter, slimmer bodies for easy handling; an improved user interface; an automatic pop-up flash; a comfortable camera grip with an easily accessible mode dial; an anti-dust system to keep the CCD image sensor clean for spot-free pictures; and JPEG and RAW file format support. Both have a slot for CompactFlash™ Type I/II media cards.

An adaptor for Memory Stick Duo™ media cards is also available for the cameras and sold separately.
The new DSLR-A300 and DSLR-A350 cameras are compatible with a range of accessories, including the ergonomic Sony VG-B30AM vertical grip. Also available as an option is the new Sony HVL-F42AM flash unit. It offers advanced features such as automatic white balance adjustment with color temperature information, adjustable bounce angles, ADI metering and wireless remote operation to suit the needs of most photographers.

Price and Availability
The DSLR-A300 kit with a DT 18-70mm f3.5-5.6 standard zoom lens will ship in April for about $800. The DSLR-A350 camera body will be available in March for about $800, and the DSLR-A350 kit with a DT 18-70mm f3.5-5.6 3.9x zoom lens will be available for about $900 at the same time. Both models will be available at sonystyle.com, Sony Style® retail stores (www.sonystyle.com/retail), military base exchanges, and authorized dealers nationwide. Pre-orders begin online today at www.sonystyle.com/dslr.

It’s never been easier to capture great action shots than with the Tamron AF 70-300mm macro lens. Delivering superior image quality for both digital SLRs and 35mm film cameras, this flexible lens lets you zoom in extra close when shooting moving subjects, such as athletes on the field or children running or playing. When used with a digital camera, the lens does even better, producing a super-telephoto 35mm equivalent of 465mm–unbeatable in almost any other lens.

Macro Switch
The lens offers an easy-to-use macro switch that lets you alternate between the 180mm and 300mm focal lengths, letting you enjoy true macro photography with a telephoto effect at a maximum magnification ratio of 1:2. The minimum focus distance, meanwhile, is 59 inches from the subject in normal shooting ranges, but when you flip the switch, you can get as close as 37.4 inches. And as an added bonus, the lens boasts a nine-blade circular diaphragm that provides beautiful soft-focus imagery for a professional result. Now you can showcase all your photographic talent with close-up shots of small flowers and insects in parks or in the wild, or any other beautiful small object you discover.

Coatings
Tamron has also adopted various countermeasures against ghosting and flare, common problems in digital photography. The lens employs internal surface coating and new multilayer coating technology to minimize reflections that occur when light enters through the front element, while also reducing image-degrading effects caused by the imagers themselves. The strictest quality control standards were also applied to increase resolution performance and prevent flare due to aberrations, resulting in a telephoto zoom lens ideal for photography with digital SLR cameras. This is one lens you can use with confidence.

• Lens construction: 9 groups and 13 elements
• Diagonal angle of view: 34 to 8 degrees (at 21 to 15 feet)
• Type of zooming: Rotation
• Diaphragm blade number: 9
• Minimum aperture: f/32
• Minimum focus distance: 59 inches in normal setting; 37.4 inches in macro mode
• Macro magnification ratio: 1:2
• Filter diameter: 62mm
• Accessory: Lens hood
• Dimensions: 3 inches in diameter and 4.6 inches long
• Weight: 15.3 ounces

Get into the action. Designed to take advantage of APS-size CCD imagers like the Exmor™ sensor of the Sony® ?(alpha) DSLR-A700 camera, this amazingly compact premium zoom lens provides superior all-around performance. Its 35mm-equivalent range of 24mm wide-angle to 157.5mm telephoto is perfect for capturing faraway subjects, sports events, dramatic landscapes and intimate close-ups.
Internal Focusing System

Internal lens elements move, so the overall length does not change — creating a lens that focuses more quickly and doesn’t alter its balance.
Sophisticated Multi-Element Design

16 lens elements in 13 groups correct visual aberrations across the entire zoom range and help reduce weight.
ED (Extra-low Dispersion) Glass

ED Glass lens elements minimize flare and greatly reduce chromatic aberration, giving you sharp, clear shots even at full telephoto extension.
Circular Aperture

Because aperture blades form a near circle at the wide openings used for low-light shots, spot-light sources have a pleasing circular defocused effect.

 


A unique telephoto lens for smooth, natural focus effects in foreground and background. This advanced STF (Smooth Transition Focus) telephoto lens incorporates an apodization optical element that distributes light rays to create smooth, aesthetically pleasing out-of-focus backgrounds that make sharp-focus subjects stand out more vividly. Mounted on the Sony® a (alpha) cameras , this lens provides a 200mm focal length (35mm equivalent).

Smooth Transmission Focus:
While subjects remain in sharp focus, out-of-focus backgrounds or foregrounds are blurred smoothly and evenly with gradation that thickens toward the edges of the frame for a pleasing aesthetic effect.

Transmissive Brightness:
After light passes through the apodization element, the lens aperture of f2.8 yields a T (transmissive brightness) equivalent of 4.5; a manual aperture ring can adjust T setting from 4.5 to 6.7.

Wide Focus Ring:
The dedicated manual focusing system is controlled by a wide focus ring that’s comfortable to hold and gives you a solid, hands-on feel for pinpoint focusing of your subject.

Circular Aperture:
Because aperture blades form a near circle at the wide openings used for low-light shots, spot-light sources have a pleasing circular defocused effect. 
 comments: manual focus only

The ultimate all-in-one zoom lens designed specifically for DSLR imaging. It’s the first professional-grade 5X zoom lens specifically designed for APS-size CCD image sensors — providing incredible precision in a single compact, easy-to-carry lens that carries you from 24mm wide-angle to 120mm telephoto (35mm equivalent). Advanced Carl Zeiss® optical design and anti-flare T* Coating make this one of the most valued lenses in the world of digital photography.

5X Zoom Range:
Smaller and lighter, it’s the only 5X zoom lens designed specifically for the APS-size CCD imager used in the Sony® ? (alpha) DSLR-A100 camera.

Glass-Molded Aspherical Lens Elements:
Two glass-molded aspherical lens elements correct visual aberrations and improve picture quality across the entire zoom range.

Circular Aperture:
Because aperture blades form a near circle at the wide openings used for low-light shots, spot-light sources have a pleasing circular defocused effect.

Auto Clutch:
In auto-focus mode, the manual focus ring does not rotate — and in manual focusing, a wider focus ring provides a solid, hands-on feel.

• High-power illumination (guide number: 42)
• Longer effective range of over 30 ft. (10.5m)
• Versatile bounce angles: 90° up, 90° left, 180° right
• Auto white balance (signals color temp. to camera)
• Retractable wide-angle panel (16mm angle)

Powerful Flash for More Creative Freedom. The HVL-F42AM Flash Unit gives Sony ¿ system photographers more illumination power for every shooting opportunity, with effective range greater than 30 feet (10.5m), versatile bounce angles (90° up, 90° left, 180° right) and high-speed sync to catch fast action. It also provides intelligent features like auto zoom optimized for image sensor size, auto WB with color temperature signal to camera, and accurate ADI metering capability — plus wide zoom angle (16mm) with retractable wide panel, simple controls, flash test button and fast recharging time to help you shoot more quickly (guide number: 42).

This large aperture standard zoom lens provides superior performance both for Digital SLR cameras and 35mm Film SLR cameras. To achieve an F2.8 aperture at all focal lengths, it employs three aspherical lenses to provide optimum aberration compensation. Two Special Low Dispersion (SLD) glass elements are provided for color aberration compensation, to assure high image quality. It incorporates “Super Multi Layer Coating” to reduce the influence of harmful light caused by reflections from the digital image sensor.

The superb macro-focus lens for both close-up and distant subjects. This versatile macro-focus lens covers a wide range of photographic applications, from close-up nature subjects to midrange telephoto shots — making it ideal to carry on location or in the field. Mounted on the Sony® ? (alpha) DSLR-A100 camera, it provides a 150mm focal length (35mm equivalent) — and its superb sharpness and clarity give you professional results in every shooting situation.

Sharp Macro Focusing:
You can get closer to your subject to capture low-angle shots of insects, flowers and other natural wonders — and broad depth of field lets you keep backgrounds in focus too.

Bright f2.8 Aperture:
In conjunction with the Super SteadyShot® image stabilization system of the Sony ? (alpha) DSLR-A100 camera, this lens captures bright, steady images even working with hand-held camera in low light.

High Contrast and Resolution:
Excellent optical precision gives your shots greater visual accuracy for close analysis of your subject.

Focus Range Limiter:
Speeds auto-focus response by limiting the range of distances that are brought into focus — Close-up Range, or Telephoto Range.

Focus Hold Button:
For full creative control, a focus hold button located on the lens can lock auto-focusing.

Auto Clutch:
In auto-focus mode, the manual focus ring does not rotate — which improves handling ease.

Circular Aperture:
Because aperture blades form a near circle at the wide openings used for low-light shots, spot-light sources have a pleasing circular defocused effect.

• Super SteadyShot® in-camera Image Stabilization. A high-performance sensor detects vibrations and the image stabilization system automatically compensates. Because image stabilization is built into the ? (alpha) DSLR-A200, every lens benefits — and with an advantage of from 2.5 to 3.5 stops, you can shoot effectively at higher shutter speeds even in very low light with minimum blur from shaky hands or fast-moving subjects.
• Bionz™ Image Processor. The “brain” of the ? (Alpha) DSLRA200 is the advanced Sony Bionz™ Image Processor, using hardwarebased Large Scale Integrated (LSI) circuitry to enhance images with rich tonal reproduction, improved white balance and exposure control, and expanded D-Range Optimizer capabilities. With 2-channel data transfer from CCD to processor, your camera can also respond faster.
• Dynamic Range Optimizer. To improve results with backlit subjects and recover details hidden in shadows or lost in glare, the ? (alpha) DSLR-A200 provides Dynamic Range Optimizer at two levels: Normal DRO, to improve detail using standard gamma curves for fast shot-to-shot response time, or Advanced DRO, to adjust dynamic range area-byarea for the greatest precision.
• Anti-Dust Technology. Changing lenses in a DSLR can allow dust to enter the camera — so to keep the CCD imager cleaner for better pictures, the ? (alpha) DSLR-A200 utilizes both static-free anti-dust coating on the CCD filter and anti-dust vibration that automatically shakes the CCD to dislodge dust each time the camera is shut off.
• Auto Pop-Up Flash. In Auto or some scene selection modes, the camera flash automatically pops up and fires when needed to help you shoot more effectively. Flash is cancelled in Landscape, Sport or Sunset modes and in “Flash Off” position on the Exposure Mode dial.
• Eye-Start Autofocus System. It begins precision autofocus adjustments the moment you raise the camera to your eye — so unlike some DSLR cameras that don’t start focusing until the shutter button is half-pressed, the Sony ? (alpha) DSLR-A200 never slows down your ability to catch fast action.
• 9-Point Center Cross AF Sensor. A fast focus motor and improved focus control help bring images into sharp definition more quickly, with predictive focus control that automatically calculates the position of a fast-moving subject.
• Flexible, Accurate Exposure Control. A 40-segment honeycomb sensing system provides multi-pattern measuring for superior exposure control accuracy — and you can also select center-weighted or spot metering modes. You’ll also have 6 preset White Balance control settings and RGB Histogram display to check color balance.
• Scene Selection Modes. Along with auto exposure, the ? (alpha) DSLR-A200 gives you scene selection modes to optimize camera performance for Portrait, Landscape, Macro, Sports, Sunset and Night Portrait/Night View situations.
• Creative Style Settings. To express your creativity and personal taste, you can adjust contrast, saturation and sharpness settings for any of 8 finishing styles — including Standard, Vivid, Portrait, Landscape, Night View, Sunset, B & W and Adobe RGB modes.
• 2.7″ Clear Photo™ LCD Screen. A large built-in screen with antireflective coating makes it easy to read camera setup menus even in bright sunlight and improves image quality.

Additional Features

• Index and Slide Show Display
• High-Resolution Thumbnails for
• PhotoTV HD Viewing
• Function Guide Display
• Continuous Burst Mode at 3 Frames Per Second
• Stamina® Battery Power
• High-Capacity Media Options
• Advanced Lenses and Accessories

PhotoTV HD feature requires output via supplied Sony USB connector cable with select Sony BRAVIA® HDTV; HDTV sold separately.

Expected to ship in February, the Sony A200 kit (DSLR-A200K) will come with a DT 18-70mm (3.9x) f/3.5-5.6 zoom lens for an estimated US$700. A separate Sony A200 kit (DSLR-A200W) will include two lenses: the DT 18-70mm mentioned above, and a 75-300mm f/4.6-5.6 telephoto zoom for an estimated US$499. The Sony A200 is expected to available for pre-order starting January 7, 2008.

A superb all-purpose telephoto zoom lens you can afford. The Sony SAL-DT55200 55-200mm f4-5.6 Telephoto Zoom Lens is an excellent all-around value, covering the medium to long-distance telephoto range family photographers will use most often. It also provides close minimum focusing distance of about 3 feet (.95m), for tight shots of people, natural subjects and close-up details. Its compact, lightweight design makes it easy to carry as your standard or accessory lens — and all your shots will benefit from the Sony Super SteadyShot image stabilization system built into every Sony ¿ system DSLR. (35mm equivalent: 82.5-300mm).